The S-word: On Why Sales Doesn’t Have to Be a Bad Word

What this episode covers

The term “sales” often conjures up an image of being pressured into something you don’t need or want, but it doesn’t have to be that way. This week Chris LoSacco and Michael Shane explain how sales can actually be a positive and compassionate experience. They break down Postlight’s consultative selling approach based on open dialogue and tailoring a solution to the client’s needs. Sales shouldn’t be about convincing — it should be about consulting. Links: Postlight - The QORE Handbook See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Frequently Asked Questions

How long is this episode of Catalyst?

This episode is 35 minutes long.

When was this Catalyst episode published?

This episode was published on January 17, 2023.

What is this episode about?

The term “sales” often conjures up an image of being pressured into something you don’t need or want, but it doesn’t have to be that way. This week Chris LoSacco and Michael Shane explain how sales can actually be a positive and compassionate...

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