The SaaS Strategy with Redwood Logistics' Christina Ryan

Redwood Logistics may be one of the top freight companies in the world but the software ecosystem they're building is right on par with being some of the best offerings in all of supply chain. Not only do they have a proprietary set of software but they're the first to offer Logistics Software as a Service, aka LPass, which is the ability to plug into the same software logistics companies are already using in order to supercharge their tech stack. Joining the show to talk about all of this is Redwood's EVP of Managed Services, Christina Ryan.  She's one of the rare ones who picked logistics as a college focus and has stayed in the industry ever since. In this convo, she's breaking down the SaaS model in freight and how you can go the custom route, use a partner with an already-built solution, or both. LINKS: Redwood Logistics websiteConnect with Christina on LinkedinTIME STAMPS: 0:05 Christina’s background in logistics.2:23 What are some of Redwood’s products and services?7:08 How do you use data to better support your customers?12:08 What kind of data does a shipper need from Redwood?14:36 What does day-to-day look like with using Redwood Connect?18:46 What are some of the promising areas you’re seeing with automation and AI taking hold in freight?22:21 How artificial intelligence can be used in the freight space.28:20 How do we get more women to work within the logistics industry?-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.