The saga of building our Google Analytics Importer

What this episode covers

Universal Analytics is dead. GA4 is a dumpster fire of complexity. So what what did we do at Fathom? We build an importer to save your historical data from Google. How’d we build it? Why’d it take so long? What worked and what didn’t work? Jack and Paul get into the whole story about building one of their biggest features.

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Frequently Asked Questions

How long is this episode of Above Board?

This episode is 25 minutes long.

When was this Above Board episode published?

This episode was published on May 22, 2023.

What is this episode about?

Universal Analytics is dead. GA4 is a dumpster fire of complexity. So what what did we do at Fathom? We build an importer to save your historical data from Google. How’d we build it? Why’d it take so long? What worked and what didn’t work? Jack and...

Can I download this Above Board episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.