EPISODE · Sep 15, 2025 · 18 MIN
The sales mindset shift: Coaching your team from the WAR room to the WIN room -- with Jaime Diglio
from Closing Time: quick insights from sales & marketing experts · host Jaime Diglio
Can a sales mindset shift unlock better performance? According to today's guest on Closing Time, the answer is a resounding yes. Join Jaime Diglio, Founder of The WIN Room, as she breaks down how sales leaders can move their teams from the WAR Room (working against revenue) to the WIN Room ("What I Need" to succeed). Jaime has taken the TEDx stage, coaches students at Harvard Business School, and now she's here to share practical ways to build confidence, clarity, and lasting performance in sales teams. Learn how to recognize negative "WAR words," strengthen your reps' self-awareness, and create a culture where every seller leads with confidence. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Jaime Diglio: LinkedIn // The WIN Room • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website // LeadsRx's Website
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The sales mindset shift: Coaching your team from the WAR room to the WIN room -- with Jaime Diglio
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