The Sales Secret: Building Trust that Converts episode artwork

EPISODE · Feb 1, 2026 · 1H 1M

The Sales Secret: Building Trust that Converts

from Profit Is A Choice · host Michele Williams

302: The Sales Secret: Building Trust that Converts Joining me on the podcast today is Kathy Pace. Kathy is a dynamic, high-energy coach who teaches sales through a lens of trust—trust in ourselves, trust in the process, and trust in the client's ability to clearly share what they want and need. In this episode, we're reframing the sales conversation and exploring how trust transforms the entire experience, making it more authentic, effective, and enjoyable for everyone involved. Get ready for an energizing, insightful, and fun conversation about sales that just might change how you think about it. Topics Mentioned: Trust in Pricing and Process Confidence in execution Human to human sales connection   Key Thoughts:  Trust in pricing and processes provides confidence for execution of the sales process. Aggressive sales tactics can erode trust. Human to human approach transforms client's lives rather than just closing a transaction. ReCEPT (Relaxed, Connected, Engaging, Personalized, Transformational).     Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   Contact Kathy: Email: [email protected] Instagram: @chattykathypace LinkedIn: linkedin.com/in/kathycraggpace/ Website: kathypace.com   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

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The Sales Secret: Building Trust that Converts

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302: The Sales Secret: Building Trust that Converts Joining me on the podcast today is Kathy Pace. Kathy is a dynamic, high-energy coach who teaches sales through a lens of trust—trust in ourselves, trust in the process, and trust in the client's...

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