The Salon Best Practices That Win Awards From the NAHA Inspiring Salon of the Year Owners

You've probably wondered it before — what's the actual difference between a good salon and an award-winning salon?Is it the talent? The Instagram feed? The location? The pricing? Or is it something deeper — something you can only feel the moment you walk through the door?In this episode of The Salon Scoop, we're sitting down with Sarah Poiroux and DeAnna Clifton — the powerhouse duo behind Genesis Salon & Spa in Mobile, Alabama, and the proud recipients of the 2026 NAHA Inspiring Salon of the Year. They've grown from 4 employees to 46, expanded into a 6,500 sq ft dream space, added a full spa, and built the kind of salon culture most salon owners only dream about.In this episode:● The everyday habits that quietly built one of North America's most inspiring salons● What great salon culture actually looks like in practice (spoiler: it's not what you post on Instagram)● The intentional client experience details most salons never think about● How Sarah and DeAnna hire for culture● The leadership habits that keep an incredible team loyal, motivated, and growing● The one piece of advice they'd give any salon owner who wants to build something they're proud ofThis isn't a conversation about trophies. It's about building the kind of salon your team never wants to leave — and your clients never stop talking about.Huge thanks to Sarah and DeAnna for sharing to our community so openly. 💛 Follow their stunning work on Instagram @genesis_salonandspa.For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The HairdresserStrong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.