EPISODE · Sep 25, 2025 · 55 MIN
The Sandwich Maestro of MyGuy Market
from Broke Boyz From Fresno · host Martin M
Eddie, owner of MyGuy Market, shares his journey from working three restaurant jobs to creating Fresno's most talked-about sandwich shop. His business stands as a testament to authenticity, hard work, and the power of finding your unique identity in the food industry.• MyGuy Market was founded in February 2022 after Eddie and his business partner researched authentic chopped cheese sandwiches in New York• The viral "Checkmate" sandwich—featuring an 8-hour smoked beef short rib that customers pull the bone from—transformed their business• Eddie's father was a chef in Spain before the family immigrated to the US, instilling a strong work ethic and culinary foundation• Running a small business presents challenges including work-life balance, physical exhaustion, and competing with corporate wages• Eddie emphasizes the importance of authenticity in entrepreneurship—you don't need a suit and tie to be a successful business owner• Community building should focus on support rather than gatekeeping, with genuine collaborations that don't require monetary exchanges• Fresno has its own distinct Central Valley identity that isn't Northern or Southern California but deserves to be celebrated• Outside of business, Eddie practices Muay Thai, participates in a running club, and enjoys chess and live music eventsStop by MyGuy Market at Belmont and Roosevelt in Fresno and follow @MyGuyMarket on Instagram to see the famous pull-out Checkmate sandwich and other menu offerings.Follow us @ brokeboyz_ff on Instagram and TikTokIntro Music by Rockstar Turtle- Broke Boyz (999)Christmas Intro Song by Nico
What this episode covers
Eddie, owner of MyGuy Market, shares his journey from working three restaurant jobs to creating Fresno's most talked-about sandwich shop. His business stands as a testament to authenticity, hard work, and the power of finding your unique identity in the food industry.• MyGuy Market was founded in February 2022 after Eddie and his business partner researched authentic chopped cheese sandwiches in New York• The viral "Checkmate" sandwich—featuring an 8-hour smoked beef short rib that customers pull the bone from—transformed their business• Eddie's father was a chef in Spain before the family immigrated to the US, instilling a strong work ethic and culinary foundation• Running a small business presents challenges including work-life balance, physical exhaustion, and competing with corporate wages• Eddie emphasizes the importance of authenticity in entrepreneurship—you don't need a suit and tie to be a successful business owner• Community building should focus on support rather than gatekeeping, with genuine collaborations that don't require monetary exchanges• Fresno has its own distinct Central Valley identity that isn't Northern or Southern California but deserves to be celebrated• Outside of business, Eddie practices Muay Thai, participates in a running club, and enjoys chess and live music eventsStop by MyGuy Market at Belmont and Roosevelt in Fresno and follow @MyGuyMarket on Instagram to see the famous pull-out Checkmate sandwich and other menu offerings.Follow us @ brokeboyz_ff on Instagram and TikTokIntro Music by Rockstar Turtle- Broke Boyz (999)Christmas Intro Song by Nico
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The Sandwich Maestro of MyGuy Market
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