EPISODE · May 17, 2026 · 1H 2M
The SAP Sapphire 2026 final review - with Josh Greenbaum
from Busting the omnichannel - enterprise hacks and chats
In a time-honored tradition, on the Thursday morning after Sapphire 2026, Josh Greenbaum and I commandeered an abandoned session room at the Hilton to ask ourselves the burning questions: what the heck just happened? What we can take away? Where did SAP advance the conversation, or come up short? Given I have issued multiple podcast from the event, I issued another challenge: let's not repeat prior podcast topics as much as possible. Also, in the context of SAP's new "autonomous enterprise" all-in messaging, the clear/awkward question must be asked: has Greenbaum, one of the most vociferous agentic AI critics in the SAP ecosystem, especially in terms of ROI, changed his stance? And: what did we learn from all of our interactions with SAP execs and customers? And yes: the API data controversy is addressed here. We had an hour of hot topics to work through, and didn't even get to them all. But, a few timestamps: 4:15 - AI and "Toolchain" advancements redux 16:43 - the API controversy breakdown - what we learned at Sapphire 26:00 - has Josh's stance on agentic AI changed 38:00 - the autonomous enterprise framing 49:00 - SAP Connect, the business case challenge, and final hot seat questions Note to listeners - if you believe in totally ad-free, totally unsponsored podcasts like my series - an increasingly rare thing - consider giving me a positive rating or share. There is intentionally no business model - these podcasts are entirely self-funded and it's your engagement with them that keeps them going.
What this episode covers
In a time-honored tradition, on the Thursday morning after Sapphire 2026, Josh Greenbaum and I commandeered an abandoned session room at the Hilton to ask ourselves the burning questions: what the heck just happened? What we can take away? Where did SAP advance the conversation, or come up short? Given I have issued multiple podcast from the event, I issued another challenge: let's not repeat prior podcast topics as much as possible. Also, in the context of SAP's new "autonomous enterprise" all-in messaging, the clear/awkward question must be asked: has Greenbaum, one of the most vociferous agentic AI critics in the SAP ecosystem, especially in terms of ROI, changed his stance? And: what did we learn from all of our interactions with SAP execs and customers? And yes: the API data controversy is addressed here. We had an hour of hot topics to work through, and didn't even get to them all. But, a few timestamps: 4:15 - AI and "Toolchain" advancements redux 16:43 - the API controversy breakdown - what we learned at Sapphire 26:00 - has Josh's stance on agentic AI changed 38:00 - the autonomous enterprise framing 49:00 - SAP Connect, the business case challenge, and final hot seat questions Note to listeners - if you believe in totally ad-free, totally unsponsored podcasts like my series - an increasingly rare thing - consider giving me a positive rating or share. There is intentionally no business model - these podcasts are entirely self-funded and it's your engagement with them that keeps them going.
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The SAP Sapphire 2026 final review - with Josh Greenbaum
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