The "Savior of Nike" Sonny Vaccaro & Author Armen Keteyian 2/20/25

CNBC's Sara Eisen sits down with sports marketing legend Sonny Vaccaro along with author & journalist Armen Keteyian about Vaccaro's new book "Legends and Soles: The Memoir of an American Original." They discuss Vaccaro's seminal role in signing Michael Jordan at Nike, his firing from Nike and falling out with co-founder Phil Knight, Vaccaro's involvement in O'Bannon v. NCAA that opened the floodgates for college athlete compensation, the future of NIL , and the outlook for the sports shoes & apparel industry. Legends and Soles: The Memoir of an American Original Legends and Soles: The Memoir of an American Original Legends and Soles: The Memoir of an American Original Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.