The Scarcity Effect in Love: How it Shapes Our Relationships and Drives Desire (and When It Backfires) episode artwork

EPISODE · Sep 12, 2025 · 26 MIN

The Scarcity Effect in Love: How it Shapes Our Relationships and Drives Desire (and When It Backfires)

from The Dream Catcher Podcast · host Seline Shenoy

When something seems out of reach, that often makes it more appealing. The feeling that comes with wanting what we can’t have is called the scarcity effect. It’s the reason we keep thinking about someone who doesn’t text back right away or why an uncertain romance feels exciting.  Scarcity shapes our dating habits, affects how we use dating apps, and even colors our feelings once we’re in a relationship. In this post, learn how the scarcity effect in love shapes desire and find out how to handle these emotions with confidence.

When something seems out of reach, that often makes it more appealing. The feeling that comes with wanting what we can’t have is called the scarcity effect. It’s the reason we keep thinking about someone who doesn’t text back right away or why an uncertain romance feels exciting.  Scarcity shapes our dating habits, affects how we use dating apps, and even colors our feelings once we’re in a relationship. In this post, learn how the scarcity effect in love shapes desire and find out how to handle these emotions with confidence.

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The Scarcity Effect in Love: How it Shapes Our Relationships and Drives Desire (and When It Backfires)

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This episode was published on September 12, 2025.

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When something seems out of reach, that often makes it more appealing. The feeling that comes with wanting what we can’t have is called the scarcity effect. It’s the reason we keep thinking about someone who doesn’t text back right away or why an...

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