The Scarcity Effect in Love: How it Shapes Our Relationships and Drives Desire (and When It Backfires)

When something seems out of reach, that often makes it more appealing. The feeling that comes with wanting what we can’t have is called the scarcity effect. It’s the reason we keep thinking about someone who doesn’t text back right away or why an uncertain romance feels exciting.  Scarcity shapes our dating habits, affects how we use dating apps, and even colors our feelings once we’re in a relationship. In this post, learn how the scarcity effect in love shapes desire and find out how to handle these emotions with confidence.