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EPISODE · Jul 5, 2026 · 15 MIN

The SCARF Model Every Leader Should Know

from The Brave Next Step

Why do people resist change, even when the change is positive? In this episode, I’m exploring how the brain’s bias towards threat detection can shape behaviour at work, and why resistance, disengagement or conflict may not be an attitude problem at all.I introduce the SCARF model and its five domains: status, certainty, autonomy, relatedness and fairness. I also share practical examples of how leaders can unintentionally trigger threat responses, and how small changes in communication and behaviour can help people feel safer, more collaborative and more open to what comes next.Highlights:(01:31) - Why positive change can still feel threatening (03:17) - An introduction to the SCARF model (04:59) - How status can trigger threat or reward (06:29) - Why certainty and autonomy matter during change (08:25) - The role of belonging and relatedness at work (11:47) - How a leader’s behaviour shapes other people’s responsesConnect with Emma:LinkedInWebsiteThis Podcast is proudly produced by Wavemakers Audio

Episode metadata supplied by the publisher feed · Published Jul 5, 2026

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