EPISODE · Jul 29, 2022 · 25 MIN

The Scent of a Memory

from This Is Your Brain With Dr. Phil Stieg

Smell is our most evocative sense, with instant associations with emotions and memories. Cognitive neuroscientist Rachel Herz, PhD, explains why she loves the stink of a skunk, why a blow to the head can kill off your sense of smell, and how you get a new nose every month. Plus… why stores, hotels, and other brands create signature scents. https://rachelherz.com/ Sign up for our newsletter at www.ThisIsYourBrain.com

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This episode was published on July 29, 2022.

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