The Science and Sass Behind Exceptional B2B Branding with Christine Chartier

What’s a brand really worth in enterprise tech? If you think it starts and ends with a logo, Christine Chartier is here to change your mind. With nearly two decades of experience at powerhouse companies like Intel, Oracle and Aerospike, Christine Bryan Scanlon to unpack what brand means in B2B — and why it should be a key lever in your go-to-market strategy. This lively conversation covers trademarks, emotion, mascot dogs in space and why the best brands start movements, not just sales.00:49 – What a Brand Really Is02:50 – Why Enterprise Tech Brands Often Cling to Their Category03:53 – The Practical Reasons Behind Naming Conventions05:49 – How Long It takes to Build a Brand07:35 – Bringing Playfulness Into B2B Branding10:08 – The Power of Mascots and Emotional Connection13:04 – Brand Differentiation in a Sea of Sameness16:06 – How NVIDIA Became a Masterclass in Brand Transformation17:23 – Founders as Brands — Helpful or Hazardous?19:31 – Christine’s Top Takeaway for Brand LeadersConnect with Christine ChartierChristine on LinkedInConnect with Look Left MarketingWebsiteJenn on LinkedIn