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The Science behind engineering a new lure episode artwork

Sep 1, 2020 54 min

The Science behind engineering a new lure

from Wild Fish Wild Places- Behind the Scenes Hosted by Denis Isbister

Most anglers do not understand the science and time behind a new product. Denis talks with Jarod Higginbotham from Yakima Bait about the years of work and science behind getting one of their hottest new lures all the way to the stores. Years of work, hundreds of hours working with the engineering behind it, coordinated product launches and so much more on this episode. Behind the scenes on building a new lure.

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The Science behind engineering a new lure

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This episode is 54 minutes long.

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This episode was published on September 1, 2020.

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