The Science Behind Marketing - Jane Lawler

Our guest this week started her horticultural career literally as a scientist in the fields. From there she moved into the world of horticultural marketing, but never lost her scientific roots. We discuss Jane's analytical approach to marketing along with her role at the HTA as well as the numerous other industry activities she gets involved in - she's a busy lady! Lawler Associates: www.lawlerassociates.co.uk HTA: https://hta.org.uk YPHA: https://www.ypha.org.uk Greenfingers Charity: https://www.greenfingerscharity.org.uk GIMA: https://gima.org.uk Discover more about our hosts: Kate Turner: www.gardenerguru.co.uk Phil Wright: www.wrightobara.com