The Science Behind PR S1 E12

Welcome to Series 1 Episode 12 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the science of PR as it relates to human behaviour. Scientifically informed behaviour change campaigns are commonly used by the Government, local councils and the third sector, to get us to change the way we behave, to do things like improve recycling rates, or clamp down on motorists who leave car engines idling outside schools. Unlike the commercial world where we're persuade to buy the likes of Coke or Pepsi with a unique usp, this is about changing human behaviour and habits. How to achieve this? Behaviour change communications expert, Jon Lilley, gives us his expert insight during this 15-minute dip into the world of science and PR. Join host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele). About the host: Your host, Beverley Walkden, is Managing Director of Steele Public Relations. Steele PR offers strategy and growth solutions to the public and private sectors. We give your brand a brilliant digital footprint. www.steelepublicrelations.co.uk Email: [email protected] Follow us on all major social channels @steelepublicrelations If you think you'd make a great guest, get in touch! Have you ever thought of doing your own PR? Email for further details of our 'Push Your Own PR' programme starting in February 2024. You won't want to miss it!