The science behind short form videos

Why do short-form videos work? How are they being used and could you use them for your organizationhighlights? Short form videos are popular. They are highly engaging and highly addictive. It's no wonder so many people are using them. In today's episode, I discuss a recent Instagram post that highlight work the Washington Post had done with videos like these. So could you use them too and what would you need to think about?