The Science Behind Why Habits Are Hard to Break | Ep 136

Rene Rodriguez explains why people say yes—but never follow throughYou’re not bad at communicating.You’re just speaking to the wrong part of the brain.In this episode, I sit down with Rene Rodriguez to break down what actually drives human behavior—and why logic, facts, and pressure quietly backfire when you’re trying to influence people.You’ll learn how to:1. Get buy-in without pushing or performing2. Use story to activate trust and action3.Lower resistance when people are stressed or scared4. Communicate in a way the brain wants to follow5. Stop repeating yourself and start seeing movementThis episode is for you if:1. You lead, sell, coach, or pitch ideas2. People nod… but nothing changes3. You want influence that feels ethical and naturalWatch this one all the way through—it’ll change how you think about communication.⏱️ Timestamps00:01:31 Quick intro00:01:37 Rene joins the show00:02:09 What behavioral neuroscience really means00:04:38 The speed of trust00:06:28 Why story creates understanding00:10:33 Fear, stress, and resistance to change00:23:34 Turning possibility into reality00:25:11 The communication stack that actually works00:37:41 Why humans make “illogical” decisions00:48:00 Heroes, villains, and influence frameworks00:52:28 The biggest takeaway01:01:22 Closing thoughts01:02:46 Wrap-upCATCH HIM HERE:https://www.meetrene.com/https://www.facebook.com/learnwithrenehttps://twitter.com/learnwithrenehttps://www.linkedin.com/in/learnwithrene/https://www.instagram.com/learnwithrene/https://www.youtube.com/ ⁨@learnwithrene⁩ https://www.tiktok.com/@learnwithreneSTAY CONNECTED:https://www.instagram.com/the1percent_podcast/ https://www.facebook.com/the1percentpodcast/http://tiktok.com/@the1percent_podcastPodcastWANT TO CONNECT TO OUR HOST?Vin:Email: Vincentinfante.lifeInstagram: https://www.instagram.com/vin.infante/Shane:Email: [email protected] ON OTHER SITESSpotify: https://bit.ly/3HtT10CApple Podcast: https://bit.ly/3HtT10C