The Science Behind Why We Buy & How to Make Bold Choices - SYSK Choice

In a public bathroom, which is better – drying your hands with a paper towel or using an air blower? If the goal is to walk out of the bathroom with clean hands, there is really only one choice. Listen and I will reveal what it is. http://lifehacker.com/5967976/ Whenever you buy something, you are making a decision – to buy it or not. Whether it’s which laundry soap to ourchase or which house to buy – it is always the result of your decision. What’s so interesting is what goes into that decision. Sometimes you aren’t even aware of what is influencing your choice. Here to explain how this all works is Phil Barden, who is a marketing expert and author of the book Decoded: The Science Behind Why We Buy (https://amzn.to/3v7If6P). What he says can help make you a better consumer.  Are you bold? Do you say what’s on your mind and do ask for what you want? Or does something hold you back? There is a well know phrase - “Fortune favors the bold,” and it is a phrase Jennifer Cohen certainly believes in. Jennifer has a brilliant TED talk on this topic (https://www.youtube.com/watch?v=wM82hE6oimw&t=2s) and she is host of a podcast called Habits and Hustle (https://habitshustle.com/). She is also author of the book Bigger, Better, Bolder: Live the Life You Want, Not the Life You Get (https://amzn.to/3jlI6tO). If you have ever felt regret for not speaking up, you should hear this conversation. People don’t like to complain in restaurants – even when things aren’t going well. There is always that worry that it could make things worse. Yet actually, by not complaining, it is hard for things to get better and more importantly, not complaining can cost you money. Listen as I explain.. https://www.psychologytoday.com/blog/the-squeaky-wheel/201112/telling-white-lies-comes-price PLEASE SUPPORT OUR SPONSORS!!! INDEED:  Get a $75 SPONSORED JOB CREDIT to get your jobs more visibility at https://Indeed.com/SOMETHING  Support our show by saying you heard about Indeed on this podcast.  Terms & conditions apply. AURA: Save on the perfect gift by visiting https://AuraFrames.com to get $35-off Aura’s best-selling Carver Mat frames by using promo code SOMETHING at checkout! SHOPIFY:  Sign up for a $1 per-month trial period at https://Shopify.com/sysk . Go to SHOPIFY.com/sysk to grow your business – no matter what stage you’re in! MINT MOBILE: Cut your wireless bill to $15 a month at https://MintMobile.com/something! $45 upfront payment required (equivalent to $15/mo.).  New customers on first 3 month plan only. Additional taxes, fees, & restrictions apply. HERS: Hers is changing women's healthcare by providing access to GLP-1 weekly injections with the same active ingredient as Ozempic and Wegovy, as well as oral medication kits. Start your free online visit today at https://forhers.com/sysk PROGRESSIVE: The Name Your Price tool from Progressive can help you save on car insurance! You just tell Progressive what you want to pay and get options within your budget. Try it today at https://Progressive.com Learn more about your ad choices. Visit megaphone.fm/adchoices