The Science of Cows, Meat, and the Consumer with Brian Brozovic

Today's guest is part 1 in a conversation with meat scientist, Brian Brozovic. Brian is a full-stack meat science, quality, and consumer expert at Empirical Foods that helps meat producers and processors turn exceptional animal genetics into high-quality meat. Brian's expertise is unique, as he straddles the line of innovation in the conventional agriculture sector while also being very on top of emerging trends in food science, like cultivated meat. Brian helps connect producers, processors, retailers, and consumers through practical, science-based solutions. We talk about meat prices (of course!), what it takes to build a great animal product, and how consumers drive all the choices processors make. For more about Brian, you can connect with him here [https://www.linkedin.com/in/brianmbrozovic]. Learn more about your ad choices. Visit megaphone.fm/adchoices