The science of creating an incredible visitor experience with Andy White

Andy White is the king of “Themed Experiential Entertainment” - the process of bringing Brands and IP’s to life with big ideas and innovative technology, creating something that customers will enjoy and remember forever.His agency, Andy White Creative, uses skill and expertise to create entertaining and memorable experiences for all kinds of visitor attractions including; theme parks, resorts and retail destinations. He’s worked on some incredible projects including CBeebies Land Hotel, The Gruffalo River Ride Adventure and Sid’s Arctic Tours Ice Age Adventure.We learnt loads about Andy’s process in this podcast and we talked a lot about how design really needs to emotionally connect to the target audience to create a positive visitor experience.Andy is exhibiting at the Family Attraction Expo on the 6th and 7th of November 2019 - find him at stand FM 2350.What will you learn from this podcast?What’s involved in the process of bringing experiences to life - how to turn an intangible idea into a practical realityHow creating fantastic experiences translates into increased ticket salesTheme books - what are they and how do they help?How to entertain guests in queuesThe secret formula to great storytellingAnd more Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here