The Science of Ethical Persuasion: How to Hear “Yes” More Often

In this episode, we sit down with Patrick van der Burght — expert in ethical persuasion, business partner of Dr. Robert Cialdini, and author of How to Hear YES More Often — to explore the science behind influence and human decision-making.Patrick shares practical insights on how ethical persuasion works, why people say “yes,” and the common mistakes that weaken communication in business and everyday life. We also discuss how entrepreneurs, leaders, and professionals can become more persuasive without sounding pushy or manipulative.If you want to improve your communication, influence ethically, and better understand the psychology behind decision-making, this conversation is packed with valuable takeaways you can apply immediately.Here's where to reach him...Social Media and Podcast Links
Website: https://ethicalpersuasion.com.au/
Podcast ‘Ethical Persuasion Unlocked’ : https://ethicalpersuasion.com.au/podcast/Youtube: https://www.youtube.com/@ethicalpersuasionLinkedin: https://www.linkedin.com/in/patrick-van-der-burght/Facebook: https://www.facebook.com/ethicalpersuasion/Instagram: https://www.instagram.com/ethical_persuasion/Twitter: https://x.com/yesmoreoftenTikTok: https://www.tiktok.com/@ethicalpersuasionBook: https://yesmoreoften.com/Profile: https://patrickvanderburght.com