EPISODE · May 15, 2026 · 24 MIN
The Science of High-Performing Video Content
from The Cambridge Marketing Podcast · host LightBlueMedia
In this episode, Martin Watters from Brief Media joins us to explore what makes video content actually work. From audience retention and storytelling to video strategy, data and social media performance, we discuss how brands can use video to build trust, drive action and stand out in an increasingly crowded digital world.
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The Science of High-Performing Video Content
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