The Science of Influence: How to Get Anyone to Say Yes in 8 Minutes or Less

Ever wonder why people do the things they do? This week's podcast guest, Kevin Hogan, has devoted himself to that very question. And the answers he's come up with are nothing short of astounding. In his book, The Science of Influence: How to Get Anyone to Say 'Yes' in 8 Minutes or Less, Hogan shares his personal system of persuasion and lets you in on subtle hints that put you in a better position to get what you want. From reducing resistance to an idea to making someone feel automatically comfortable in your presence, listen to this podcast for Hogan's simple yet effective ways to influence others.