The Science of Pre-Suasion

from The Duct Tape Marketing Podcast · host John Jantsch

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it's a […]

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This episode is 24 minutes long.

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This episode was published on July 6, 2017.

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