The Science of Resonance | One-Shot #11

What does resonance really mean? In this short episode, we explore the science of resonance and how understanding the definition of the word can help us to focus on making content that matters. SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.SPONSOR: THE JUICEDiscover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.Learn more at https://thejuicehq.comCONNECT WITH US ELSEWHERE:- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow- Instagram: https://instagram.com/jacunzo- LinkedIn: https://linkedin.com/in/jayacunzo- Email: [email protected] PRODUCTION:- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com- Producer and researcher: Ilana Nevins - https://www.ilananevins.com ABOUT THE SHOW:Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”Thanks for listening and supporting Unthinkable!