EPISODE · Aug 20, 2026 · 37 MIN
The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness Powerhouse
from Shopify Masters · host Adam Levinter, Nicola Elliott
NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used essential oils to create a global business. Nicola shares how centering customer emotions shaped NEOM’s product line, retail strategy, and expansion into the US. For more on NEOM, in show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness Powerhouse
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