The Scramble: If Everyone Wants In-Ovo Sexing, Why Hasn't It Scaled?

In-ovo sexing has the potential to end the practice of male chick culling — and the technology seems to have finally caught up to the ambition. Greg hosted a panel on the topic at the Peak Conference, featuring Nancy Roulston, Senior Director of Corporate Policy and Animal Science at the ASPCA; Juliana Machado, Geneticist and Data Scientist at Hendrix Genetics; Casey Downey from Innovate Animal Ag; and Dr. Larry Sadler, Senior Vice President of the United Egg Producers.The panel digs into the current state of the technology, the real costs of adoption, and the coordination challenge of getting hatcheries, producers, retailers, and consumers all moving in the same direction.