EPISODE · May 14, 2026 · 36 MIN
The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire
from Shopify Masters · host Krysten Kauder, Serena Smith
Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event. For more on Candier and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event.
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The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire
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