The Sea We Swim In by Frank Rose

https://thebookvoice.com/podcasts/2/audible/96140 to listen full audiobooks. Title: The Sea We Swim In Author: Frank Rose Narrator: Arthur Morey Format: mp3 Length: 8 hrs and 11 mins Release date: 06-29-21 Ratings: 4.5 out of 5 stars, 21 ratings Genres: Forecasting & Strategic Planning Publisher's Summary: In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.