The Seasonal Planning Mistakes Fashion Buyers Keep Making

Seasonal planning is one of the most important technical skills a fashion buyer develops and one of the areas where the most avoidable mistakes happen. In this episode, Elisabeth Mac Hale draws on 25+ years of industry experience to walk through the four seasonal planning mistakes she sees most often, why they happen, and what buyers can do to build more resilient, commercially grounded plans. In this episode:• Why planning purely against the previous year creates hidden risks in your seasonal plan•  How to treat your seasonal plan as a live document, not a fixed one• Why transitional periods are consistently under-planned and what to do about it• The difference between a seasonal budget and a seasonal plan, and why it matters Master these 3 fundamental skills that every buyer needs with The Buyer's Tool Kit: a short online masterclass  If you would like to develop your fashion buying knowledge from concept to customer, explore the Thrive in Fashion Buying and Merchandising course More Information on the website designdirectiveme.com