The Second Act: Selling Your Business and Coming Back for More with Cathryn Lavery

In this episode, I chat with Cathryn Lavery of Best Self Co about selling her company and repurchasing it, running a lean business, and so much more.In this week’s episode we discuss:[02:08] How Cathryn started Best Self Co and how the products have evolved[04:22] How to differentiate your brand from others [05:56] Cathryn’s journey from Kickstarter to Shopify and Amazon[07:26] How Cathryn plans to incorporate Amazon going forward[08:37] Cathryn’s pricing strategy for Amazon versus the website[11:05] Why Cathryn recommends skipping outside investors when starting your company [13:03] What made Cathryn decide to do a partnership instead of starting her business solo[15:51] What Cathryn’s team currently looks like[17:37] How Cathryn is using AI in her business[20:37] The importance of evaluating expenses [22:28] How Cathryn finds high quality hires[25:39] How Cathryn juggles motherhood and her business with ADHDConnect with Cathryn:Best Self Co: https://bestself.co/Instagram: https://www.instagram.com/cathryn.lavery/Little Might: https://www.littlemight.com/About Cathryn: Cathryn Lavery is a serial entrepreneur, 2019 Inc 500 member, and the founder of BestSelf Co. After accepting a job as an architect in NYC, the company delayed Cathryn’s start date by 6 weeks, so she sold products on Shopify to make ends meet and continued after her full time job started. To organize her busy life, she designed a productivity journal that raised over $322,000 in 34 days on Kickstarter, and BestSelf Co was born. The company has expanded into a brand of carefully curated journals and conversation card decks designed to help you live the life you want. Endorsed by Shark Tank's Daymond John, BestSelf Co won Shopify’s Build a Bigger Business competition, received mentorship from Tony Robbins, and sold over $45 million in product before being acquired in 2022. Cathryn just repurchased the company earlier this year and is looking forward to having a do-over and applying the lessons she's learned over the years.Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth. A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence. 📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Results dylanjahrausreviews.com📷 Instagram https://www.instagram.com/dylanjahraus/👋 WHO AM I?I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.