The Second in Command Unleash the Power of your COO Cameron Herold

As a CEO, it often feels impossible to manage and grow an entire company while getting the results you want—and according to Cameron Herold, that’s because it usually is. It’s unrealistic for a CEO to have the expertise to manage every area of their business—this is why they have COOs. A COO is like a CEO’s perfect puzzle piece, allowing the CEO to focus on the things they’re best at and leave the other areas in safe hands. In The Second In Command, Herold explains how to hire and utilize a COO to take your business to the next level.In this guide, we’ll discuss what a COO does, whether you need one, how to find one, how to integrate them into your company, and how to know when to let them go. In our commentary, we’ll help you put Herold’s advice into action with recommendations from other experts like Patrick Lencioni (The Advantage), Geoff Smart and Randy Street (Who), and Michael Watkins (The First 90 Days).