The Second Most Used Search Engine - TAO 016

An episode of the Garlic Marketing Show podcast, hosted by Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies., titled "The Second Most Used Search Engine - TAO 016" was published on August 14, 2015 and runs 18 minutes.

August 14, 2015 ·18m · Garlic Marketing Show

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Summary

Are taking advantage of the second most used search engine?In this episode I explain the importance of using video as content marketing strategy to become more known, like, and trusted. When we see people's face, we start to like them. This goes back to our caveman brain. When we say someone regularly, we began to like and trust them. How often have you ever seen a celebrity in person and felt like you known them? Because you see them everywhere on TV. This same type of “celebrity effect” is available for you and your business.I’m convinced that video outperforms all other forms of marketing. It's also a powerful tool for delivering value and building relationships.Michelle Sparrow, a criminal defense attorney from North Carolina, recently shared her story. Michelle considered pursuing social work before getting into law. But she never shared this side of her story on video. Can you imagine the impact of her message now?Listen to this episode to learn 12 ways you can start using video to impact your business today. Hosted on Acast. See acast.com/privacy for more information.

Episode Description

Are taking advantage of the second most used search engine?

In this episode I explain the importance of using video as content marketing strategy to become more known, like, and trusted.

When we see people's face, we start to like them. This goes back to our caveman brain. When we say someone regularly, we began to like and trust them. How often have you ever seen a celebrity in person and felt like you known them? Because you see them everywhere on TV. This same type of “celebrity effect” is available for you and your business.

I’m convinced that video outperforms all other forms of marketing. It's also a powerful tool for delivering value and building relationships.

Michelle Sparrow, a criminal defense attorney from North Carolina, recently shared her story. Michelle considered pursuing social work before getting into law. But she never shared this side of her story on video. Can you imagine the impact of her message now?

Listen to this episode to learn 12 ways you can start using video to impact your business today.

Hosted on Acast. See acast.com/privacy for more information.