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EPISODE · May 18, 2021 · 16 MIN

The Second Mouse Gets the Cheese

from The Rethink Marketing Podcast · host Colin Jeffries & Paul Frodge

On episode #71 of the Rethink Marketing Podcast,  Colin and Eric take a look back at the "Tried and True" of marketing and the core fundamentals of business success.  Are these philosophies and approaches still foundational to marketing success?  Does the first mover always have an advantage, or can rushing into a tactic actually be a disadvantage?We take a look back to gain insight and understanding on some considerations when looking at the next big thing or the new shiny object in marketing.  Let's be honest, every month there is some new tactic we are being told is going to change the way we market. Is that true?  Will it really replace the way we market?  Just because we can do something does not mean we should.  Have a listen, enjoy and see why the second mouse gets the cheese!You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website  to learn more about the show  or just peruse our guest list and all episodes.We would love to hear from you.  Your questions, comments and feedback is not only welcome but appreciated!  Let us know what you're rethinking by emailing us at: [email protected].  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments! Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published May 18, 2021

What this episode covers

On episode #71 of the Rethink Marketing Podcast,  Colin and Eric take a look back at the "Tried and True" of marketing and the core fundamentals of business success.  Are these philosophies and approaches still foundational to marketing success?  Does the first mover always have an advantage, or can rushing into a tactic actually be a disadvantage?We take a look back to gain insight and understanding on some considerations when looking at the next big thing or the new shiny object in marketing.  Let's be honest, every month there is some new tactic we are being told is going to change the way we market. Is that true?  Will it really replace the way we market?  Just because we can do something does not mean we should.  Have a listen, enjoy and see why the second mouse gets the cheese!You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website  to learn more about the show  or just peruse our guest list and all episodes.We would love to hear from you.  Your questions, comments and feedback is not only welcome but appreciated!  Let us know what you're rethinking by emailing us at: [email protected].  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Second Mouse Gets the Cheese

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Frequently Asked Questions

How long is this episode of The Rethink Marketing Podcast?

This episode is 16 minutes long.

When was this The Rethink Marketing Podcast episode published?

This episode was published on May 18, 2021.

What is this episode about?

On episode #71 of the Rethink Marketing Podcast,  Colin and Eric take a look back at the "Tried and True" of marketing and the core fundamentals of business success.  Are these philosophies and approaches still foundational to marketing success? ...

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