The Secret Behind 0 to 6 Million Users | Intract

Today, we're joined by Apurv Kaushal, co-founder of Intract has achieved remarkable growth, amassing over 6M+ users and partnering with more than 2,500 applications. Apurv brings a wealth of experience from his tenure at McKinsey, and today, he'll share insights into Intract's journey, the importance of community-led marketing, and the evolving landscape of Web3.​Timestamps:0:00 – Introduction to Apurv Kaushal and Intract's mission.2:15 – Strategies behind Intract's rapid growth to over 6 million users.​5:30 – The role of community-led marketing in user acquisition.​8:45 – Collaborations with ecosystems like Linear, Polygon, and StarkNet.​12:00 – Navigating privacy concerns and compliance with regulations such as GDPR.​15:20 – Intract's approach to data storage: decentralized vs. centralized solutions.​18:35 – Insights into the Web3 landscape in India and Southeast Asia.​22:10 – Engaging with traditional Web2 brands and demonstrating the value of Web3.​25:50 – The future of airdrops, gamification, and sustainable user engagement.​30:05 – The potential of AI agents in enhancing user experience and community building.​34:20 – Apurv expectations and highlights from ETH Denver and RWA Day.​38:00 – The importance of personalized AI mentors in scaling community interactions.