The Secret Behind A Successful Campaign: Creativity, Freelance Life & Brand Identity with Quinn

This week we're doing something a little different — our guest is Olivia's sister Quinn, an art director and creative director with over five years of experience building brands from the ground up. From planning full photo shoots to running social media, email marketing, and everything in between, Quinn has worn every hat in the creative world — and now she's going freelance. We get into what actually goes into building a campaign pitch, why brand books matter more than people think, the trend cycle moving faster than ever, AI in advertising (looking at you, Pepsi), and why slapping text on a great photo can undo everything. Quinn also opens up about rediscovering her love of drawing and painting, and what she's most excited about in this new chapter. Whether you're a photographer, designer, or creative of any kind — this one's for you. A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms. We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia