The Secret Behind Marketing 8 Brands at Once (Without Losing Your Mind)

What do gummy sharks, nostalgic sundaes, and spontaneous celebrity shoutouts have in common? Lauren Lumbley, VP of Marketing at Brix Holdings. She’s the creative force behind campaigns for Red Mango, Clean Juice, Orange Leaf, Friendly’s, and more.In this episode of Branded Leaders, Lauren reveals how she crafts emotional, omni-channel campaigns that actually get attention — even from the Jonas Brothers. From going viral on TikTok to launching a real partnership off a late-night TV mention, this is a masterclass in riding the cultural wave.We talk seasonal marketing that actually works, how to manage 120 franchisees without losing your mind, and what makes a great leader in the age of AI, coconut cream, and dopamine-driven scrolling.If you’ve ever tried to make frozen yoghurt famous, this one’s for you.