EPISODE · Aug 25, 2025 · 32 MIN
The secret behind my 80% client retention rate
from The Life by Design Business Podcast · host Claire Nicole Stansfield
Over the past 30 years, I've built four businesses - one scaled almost entirely through referrals and my coaching practice with an 80% retention rate. And it's not by accident. Client retention has been one of the biggest drivers of my profitability, and it's something most business owners overlook. In this episode, I'm sharing the exact principles I've used to keep clients coming back for years - and sending their friends - without overdelivering, blurring boundaries, or burning myself out. You'll hear how I: Build trust and set expectations Build strong relationships that make clients feel genuinely seen and cared for Invite clients to continue working with me in a way that feels personal and easy By the end, you'll have practical ideas you can use to create more ease, more profit, and more loyal clients who become your best referral source. So if you're ready to grow your business, and increase your profit margin the sustainable way - tune in. RESOURCES: Book a discovery call to explore one-to-one business coaching and mentoring. https://clairestansfieldbook.as.me/?appointmentType=79247635 View my client testimonials: https://clairenicolecoaching.com/testimonials/ Email me at [email protected] Visit my website www.clairenicolecoaching.com Find me on Facebook: www.facebook.com/clairenicolecoaching Leave a review on iTunes: https://www.chartoo.co.uk/itunes/podcast/1480596326-the-life-by-design-business-podcast
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The secret behind my 80% client retention rate
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