The Secret Council of Minds I Keep in My Laptop

When I'm stuck on a copy, I don't brainstorm alone, I pull in four of the greatest minds in the history of marketing. Through AI, I tap into Halbert, Bencivenga, Carlton, and Kennedy in what I call the "Four Legends Technique." In this episode, I'll show you how it works, and why it's like having a dream team of copywriters at your fingertips.