The Secret Economy Behind Latter-day Saint Influencers

Is the Church of Jesus Christ of Latter-day Saints secretly paying influencers, like Ballerinafarm, Taylor Frankie Paul, and MomTok? Ex-Mormon creators say yes. Viral videos and screenshots claim proof that Latter-day Saint influencers are making money from Church sources. But the truth behind the Latter-day Saint influencer economy is far more surprising — and brilliant. In this video, I unpack the real story behind Church ad spending, nonprofit networks, YouTube monetization, and how ex-Mormon creators may be the ones profiting most from Church-related ads. This is the iceberg of Mormon influencer culture — and we’re going deep.