EPISODE · Jul 1, 2026 · 51 MIN
The Secret Forces That Make People Listen to You
from SPEAK LIKE A CEO · host Oliver Aust
Some leaders speak and the room leans in. For others, the audience tunes them out in seconds. In this episode, Oliver joins Mo Bunnell on his podcast Real Relationships Real Value to break down the seven psychological forces that decide whether people listen to you. You’ll hear how to build trust faster than most leaders think possible, why clarity beats complexity in every conversation, and the simple framework Oliver uses to prepare presentations that move people to action in minutes, not hours. Subscribe to Mo’s podcast for more conversations like this one: https://open.spotify.com/show/7rwiK1CzEJ3oShg46JrIuO ⏰Timestamps (00:00) Introduction (01:38) The Hidden Bottleneck (03:28) Communication as Leverage (06:48) Force 1: Clarity (08:54) Force 2: Value (12:08) Force 3: Connection (14:59) Force 4: Fear (18:29) Force 5: Differentiation (23:55) Force 6: Trust (27:17) Force 7: Framing & Priming (34:45) How to Prepare in Minutes (37:17) 3 Levels of Speakers (43:00) The Hook (52:00) Make It About Them 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/mobunnell/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com
What this episode covers
Some leaders speak and the room leans in. For others, the audience tunes them out in seconds. In this episode, Oliver joins Mo Bunnell on his podcast Real Relationships Real Value to break down the seven psychological forces that decide whether people listen to you. You’ll hear how to build trust faster than most leaders think possible, why clarity beats complexity in every conversation, and the simple framework Oliver uses to prepare presentations that move people to action in minutes, not hours. Subscribe to Mo’s podcast for more conversations like this one: https://open.spotify.com/show/7rwiK1CzEJ3oShg46JrIuO ⏰Timestamps (00:00) Introduction (01:38) The Hidden Bottleneck (03:28) Communication as Leverage (06:48) Force 1: Clarity (08:54) Force 2: Value (12:08) Force 3: Connection (14:59) Force 4: Fear (18:29) Force 5: Differentiation (23:55) Force 6: Trust (27:17) Force 7: Framing & Priming (34:45) How to Prepare in Minutes (37:17) 3 Levels of Speakers (43:00) The Hook (52:00) Make It About Them 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/mobunnell/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com
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The Secret Forces That Make People Listen to You
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