The Secret formula behind viral LinkedIn posts and killer sales pages episode artwork

EPISODE · Mar 24, 2025 · 8 MIN

The Secret formula behind viral LinkedIn posts and killer sales pages

from How I Work · host Amantha Imber

Ever seen a viral LinkedIn post, a compelling sales page, or a perfectly crafted pitch deck and thought, how did they make this so good? Great content isn’t magic—it follows a formula. And with Gen AI, you can crack that formula wide open.  In this episode, Inventium’s Gen AI expert, Neo Aplin, joins Dr. Amantha Imber to reveal a powerful reverse engineering trick that lets you analyse high-performing content, uncover its key elements, and apply those insights to your own writing.  What You’ll Learn:  How to use Gen AI as a "content detective" to break down top-performing content  The reverse engineering trick to extract structure, tone, and key themes from any post, email, or presentation  Real-world examples of how this method is being used for social media posts, job ads, blog articles, and more  How to apply this strategy to your own or competitors’ content for better engagement and impact  Want to master Gen AI? Check out Inventium’s Gen AI Productivity System, a self-paced course designed to help you work smarter and reclaim hours every week. Get started at https://inventium.com.au/GenAI/   My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/  Connect with me on the socials:  Linkedin (https://www.linkedin.com/in/amanthaimber)  Instagram (https://www.instagram.com/amanthai)  If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe  Visit https://www.amantha.com/podcast for full show notes from all episodes.  Get in touch at [email protected]     Credits:  Host: Amantha Imber  Sound Engineer: Martin Imber   See omnystudio.com/listener for privacy information.

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This episode was published on March 24, 2025.

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Ever seen a viral LinkedIn post, a compelling sales page, or a perfectly crafted pitch deck and thought, how did they make this so good? Great content isn’t magic—it follows a formula. And with Gen AI, you can crack that formula wide open.  In this...

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