The Secret History (and Superfandom) Behind Charles Schulz’s Long Relationship with Hallmark

Hallmark and Peanuts have sold over one billion Peanuts greeting cards worldwide since their introduction in 1960. This partnership also helped produce the popular Snoopy plush dolls and the iconic Snoopy for President campaign. Peanuts podcast hosts Melissa Menta and David Templeton talk to Hallmark archivist and historian Samantha Bradbeer Stephens about the longstanding friendship between Hallmark founder and Peanuts superfan Arnold Shapiro and Charles Schulz.