The SECRET Key to Anticipate Customer Behavior (ft. Kwame Ferreira, CEO at Synthetic Users)

Kwame Ferreira, CEO at Synthetic Users, and host Johannes Deubener discuss the transformative potential of AI in customer research and decision-making processes. Kwame reveals how Synthetic Users surface the unspoken truths that traditional research misses. The result? A competitive advantage that comes from understanding what users actually do versus what they say they do.If you're building products, leading enterprise teams, or exploring AI applications for customer research, this episode delivers both strategic insights and philosophical depth. Kwame bridges the gap between startup creativity and enterprise pragmatism, showing that the best AI implementations come from solving real problems, not chasing shiny technology.Chapters00:00 Introduction to Synthetic Users and AI-Driven Research00:39 Welcome00:55 Living Across Continents01:16 Berlin: The City That Shaped Kwame04:17 Kwame's Educational Journey07:23 The Artist-Entrepreneur Balance09:04 Connecting the Dots13:13 Planet-Centric Design and Responsible Creation15:50 The Genesis of Synthetic Users: Experimenting with LLMs21:28 What Is a Synthetic User?25:19 Net New Insights from Synthetic Research29:01 Measuring Parity: Organic vs Synthetic Users34:22 Building Trust and the Synthetic Muscle in Organizations38:17 Surprising Use Cases43:36 When to Use Human Feedback46:57 Optimizing for Business vs Human Experience51:18 Building Sustainable AI Companies: Advice for Young Founders55:35 Closing Remarks--------------------------------------------------------------Don't be shy and come say hi:Connect with Johannes: https://www.linkedin.com/in/johannesdeubener/Follow Kwame: https://www.linkedin.com/in/kwame-ferreira-1b06a31/Check out Synthetic Users: https://www.syntheticusers.com/--------------------------------------------------------------More about AI To Go:✨ Watch more Episodes on YouTube: https://www.youtube.com/channel/UCiL3_cC9nmXALQiaqlYs2Kw✨ Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-to-go-podcast/id1866997458✨ Listen on Spotify: https://open.spotify.com/episode/5X9XgIv1qtCYtExziNMyXK✨ Receive all Updates on LinkedIn: https://www.linkedin.com/company/ai-to-go-podcast/