The Secret Marketing Strategy Liquid Death, Hermes, and Apple Have in Common

In this episode of Beyond the Now, Louis Monoyudis, Harvard mythology graduate and 5x CMO, sits down with Liam Millward to break down why the brands winning long-term aren't competing on features, price, or even creative. They're competing on belief.They dive into:Why leading with features and benefits is a race to the bottomWhat Liquid Death, Hermes, and Apple understand that most brands don'tHow to build emotional connection at scale without losing profitabilityWhy discounting is a sugar spike and what to focus on insteadHow AI is reshaping brand strategy and what every marketer should be doing nowIf you're an ecommerce marketer trying to build something that actually lasts, this one's for you.Follow Beyond the Now for more conversations with the operators shaping what's next in ecommerce.