The Secret Power of Product Quizzes for Acquisition #556

from Add To Cart: Australia’s eCommerce Show · host Nathan Bush

Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands.In this episode, we cover:How a benefit-led quiz skyrocketed conversionsWhy quizzes aren’t just acquisition tools, but service features that build long-term trustThe game-changing move of syncing quiz data into Klaviyo flowsWhere AI fits in, and why it’s not replacing quizzes just yetConnect with Jennifer GilbertExplore Nutra OrganicsSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

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This episode is 10 minutes long.

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This episode was published on September 18, 2025.

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