The Secret RTO Strategy Is Answering The Phone

Send us Fan MailRent-to-own sheds can look like a numbers game from the outside, but the real differentiator is often painfully unglamorous: answering the phone, keeping your word, and treating people like humans. I’m joined by Titus Hofer and Josh Hosey to talk through the real story behind building an RTO operation in the shed industry, starting with Titus’s pivot after the 2008 housing crash and the moment he realized he was turning away “how much per month?” customers who simply needed a workable path to ownership.We get into what changed as shed financing options exploded and competition tightened. Dealer premiums, kickbacks, rising interest rates, and pressure on yield are all part of today’s rent-to-own landscape, but we keep coming back to the foundation: solid systems and processes for both technology and relationships. We also talk about the tension of scaling fast, the risk of letting calls roll to voicemail, and why being steady with dealers can matter more than chasing the loudest offer.A big turning point is how they solve bandwidth by partnering with Rosewood Management so customers can reach a live person and issues get handled by a team with clear roles. Along the way, Titus and Josh share the moments that stick with them most: second chances, hard conversations, and the joy of hearing someone make the final payment and truly own their portable storage building.If you work with sheds, portable buildings, or rent-to-own programs, subscribe and share this one with a dealer who cares about doing it the right way. After you listen, leave a review and tell me this: what’s the one thing that should never be sacrificed when the market gets competitive?For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.comFollow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at [email protected] episodes Sponsors:Studio Sponsor: Shed ProCardinal LeasingIFABIdentigrowSolar Blaster