The secret sauce behind Nestlé’s corporate digital comms success

How does the world’s largest food and beverage company maintain its position as a global leader in digital communications? In the latest episode of Cutting Through, Ferhat Soygenis, Global Head of Corporate Identity and Content at Nestlé joins podcast regulars Scott Payton and Jonathan Holt to discuss the "secret sauce" behind Nestlé's enduring run at the top of the Corporate Digital Communications Index. Find out how constant, iterative improvement and cross-department collaboration are helping Nestlé navigate the rise of AI search and get Ferhat’s insights on what to do first if you want to create a comprehensive, AI-friendly corporate FAQ similar to “Ask Nestlé”, the key role that digital marketeers can play in corporate digital comms, and more.