The 'Secret Sauce' of Scaling: Boxing, Self-Defense, and Viral Brands with Andy Stenzler episode artwork

EPISODE · Feb 19, 2026 · 53 MIN

The 'Secret Sauce' of Scaling: Boxing, Self-Defense, and Viral Brands with Andy Stenzler

from How I Franchised This · host Franzy

In this episode, we sit down with legendary serial entrepreneur Andy Stenzler, the visionary behind global brands like Rumble Boxing, Cozy, and Kidville. Andy shares his "maniacal" approach to product quality—including the fascinating story of how a ski-boot heater saved the boxing industry—and why he believes data is the key to making any business a "thing." We dive deep into his latest venture, THE PACK, a revolutionary group fitness concept that brings self-defense to the masses through a high-intensity, "Mr. Miyagi-inspired" workout.

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The 'Secret Sauce' of Scaling: Boxing, Self-Defense, and Viral Brands with Andy Stenzler

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